Bruce SpiherMy name is Bruce Spiher and my passion is helping improve the effectiveness of websites for small companies and non-profit organizations.

I have been a professional communicator for more than 30 years, and I started Spiher Communications to help people who wonder why their websites aren’t more successful – their sites aren’t doing what they hoped they would do or they would like them to be more effective.

A major key to online success is strong, persuasive content, and Spiher Communications specializes in optimizing web content for small businesses or non-profit organizations.

In the past 15 years, I have gained a lot of experience writing web content and managing web projects. To improve my knowledge and skills in these areas, I completed training as an online copyrighter and a general copywriter from the American Writers & Artists Institute, Delray Beach, Florida.

And as a professional communicator for more than 30 years, my overall experience includes public relations, writing, media relations, marketing, community relations, legislative relations, training development and management.

I have served in a variety of industries, both non-profit and profit sectors: on the national staff of a professional association, with the United States Navy, with a major university, with a major health care system, with two privately held corporations, and as an independent consultant.

I received a Master’s degree in public relations from American University, Washington, D.C. and a Bachelor’s degree in psychology from George Mason University, Fairfax, Virginia.

My wide range of communications experience includes:
•    Web development; Web management
•    Public relations; promotion; community relations
•    Writing & editing; published newsletters; magazine columnist
•    Strategic marketing; membership marketing; business planning
•    Media relations; crisis communications
•    Employee and customer communications
•    Training development; presentations and speeches
•    Conducting surveys and focus groups
•    Legislative relations; lobbying Congress; conducting grassroots campaigns; monitoring legislation
•    Produced videotape presentations
•    Social media

My extensive writing includes the following:
•    Web content, including home pages; landing pages; information pages
•    Strategic communication and marketing plans
•    Newsletters; brochures; booklets
•    Articles (short & feature); editorials; magazine column
•    Posters and flyers; advertisements; collateral materials
•    Fact sheets; talking points; Frequently Asked Questions (FAQ) documents
•    Customer, employee and stakeholder communications
•    Reports and policy documents
•    Training presentations and support materials
•    Videotape scripts
•    Congressional testimony